The reality is that 99.9% of people don't care and won't watch it anyway. Realize that us here are very much a tiny percentage of the public and the phrase "follow the money" doesn't favor this type of sporting event. A perfect example is how many people go to autocross events simply as spectators and well, there you go.
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Midlana book: Build this mid-engine Locost!,
http://www.midlana.com/Kimini book: Designing mid-engine cars using FWD drivetrains,
http://www.kimini.com/book_info/